Just Because You Have Lots Of Users Doesn’t Mean They Trust You

By Jeremy Duvall, for The Forbes Technology Council

This story originally appeared on Forbes.com on January 15, 2021

Congratulations—your software has lots of users. Whether in absolute numbers, in the niche that you’re dominating or in the adoption rates of your employee base, you’re crushing it. Cool. 

But also: beware. Just because you have lots of users doesn’t mean they trust you.