Stop Estimating. Start Forecasting. Deliver Better.
In our recent webinar, “Forecasting Software Delivery with Data and Flow” with Colleen Johnson, CEO of ProKanban.org, and Jeremy Duvall, CEO & Founder of 7Factor, we explored a challenge every product and engineering team knows well: how do you make reliable decisions when the work feels unpredictable? The answer isn’t more pressure or bigger estimates. Its visibility, data, and forecasting are based on how your system actually behaves. When all work lives in one place, you can spot bottlenecks, understand flow, and catch risks early, whether that’s losing an engineer, a story expanding, or delays caused by handoffs.
Fix the Process, Not the People
Forecasting isn’t about chasing velocity or hitting 50 story points. It’s about using the right data to navigate uncertainty. Real forecasting comes from understanding how long work actually takes. Story points matter far less than knowing how your system moves.
A core message from the webinar: speed doesn’t come from squeezing teams - it comes from improving workflow. Predictive forecasting helps teams design healthier processes that support people, not overwhelm them. Forecasting reveals where the new constraints are so humans can focus on the work only humans can do.
Re-Forecasting Is the Real Superpower
The heart of forecasting is re-forecasting, feeding new information into the system, so your plans stay grounded in reality. When teams update their forecasts based on actual flow, they align with stakeholders without constant renegotiation or last-minute surprises.
Historical data gives teams a baseline for understanding how similar work behaves. Predictive forecasting helps teams make earlier decisions, reduce risk, and ship software without burning people out.
Want to more insight?
Watch the full webinar, “Forecasting Software Delivery with Data and Flow” and download the “Getting Started With Forecasting” Checklist to explore more. Interested in seeing how 7Factor can improve your process? Contact us today.